On Execution

In a world where ideas are a dime-a-dozen, talk is cheap. Improving our ability to execute well is essential for giving our ideas life. Here are three thoughts on executing ideas well:

Stop Talking & Start Writing

Recent studies have shown that people who immediately talk about their new ideas are less likely to actually implement them. Talking about an idea prior to doing some initial processing on paper tricks our brains into thinking that we are actually doing something about the concept.

While sharing definitely has its benefits and is highly recommended in the overall idea-making process, taking the time to document our thoughts on paper first will provide greater focus and a practical point of reference for development.

Do the Hard Work of Clarifying an Idea

Ideas that stick with customers are usually easy to understand and engage. This requires us to do the hard work of simplifying and clarifying concepts. Hype may initially sell our idea, but it will never sustain it. We must carve out the hoopla that surrounds our new ideas and see if we actually have something to work with. Edit your idea until you feel that you’ve reached its core and then build upon it for launch.

Start Moving & Launch

We don’t need to have everything figured out before launch. In fact, it’s impossible to even know all of the questions we should be asking prior to launch. Hypothetical or irrational concerns too often get in the way of idea-making. Ideas come to life in real-life scenarios. Wisdom is usually found while we’re in motion.

Start lean with minimal features and then build upon it by listening to your customers and stakeholders. Give yourself permission to “experiment” with the core concept while transparently asking for input during your alpha or beta phase.  It is far better to launch with 80% of an idea developed than it is to sit on 95% and never launch.

If you truly believe that you have a great business idea, what are you waiting for?